If you wonder why reciprocal link exchange campaigns are becoming obsolete and why we are getting less emails from webmasters requesting link exchanges, the answer is Social Bookmarking.

Social bookmarking is becoming the preferred way to build links for websites. We do not have to send endless emails to webmasters to consider our website for a link exchange. Reciprocal link exchange used to be one of the most unyielding– but unavoidable– methods of building one’s links. Thanks to the latest social bookmarking strategies, we can avoid this method of link building. Now with social bookmarking, we will never be turned down for a link and we do not have to request one – it is there for us to take. Every webmaster considers this as their lifeline for link building. Besides link building, there are number of other benefits associated with social bookmarking including:

The Pathway Advantage

At Pathway Today, we only use social bookmarking sites with a good page ranking. The page ranking of the websites from our social bookmarking ranges between nine and four. Social bookmarking can and will yield good results only when the bookmarking sites are carefully selected. Random bookmarking will not bring the desired results and such efforts will only drain your online advertising budget and your online time. We make use of all types of social bookmarking platforms including social networking websites, message boards, blogs, content oriented sites like Digg and tagging sites like Delicious.

There are many reasons why social bookmarking is preferred to the other methods of link building strategies. One of the major advantages of our social bookmarking service is that you do not have to place any third party links in your website. The links you get are absolutely one-way links. Unlike buying links from other websites, the links you get through our social bookmarking are permanent links and you just need to pay once. When you hire our services, you are not paying for the links per se but for the work involved. Therefore, you get the maximum mileage for every dollar that you spend.

We employ highly strategic bookmarking methods that will make sure that you get links only from web pages that are relevant to your website. Through our effective social bookmarking services, your website will get a high level of online visibility and this will help you in your website’s branding, as well as in getting targeted traffic. Above all, it will help you get a better search ranking due to the increase in the number of back links your website gets.

The reason social bookmarking has turned out to be one of the most effective link building strategies is that all the major search engines, in particular Google, are becoming increasingly content oriented. All the social networking websites and other social bookmarking sites are rich sources of fresh content. Therefore, search engine bots consider them a great treat and visit these sites frequently. This ensures that all the links that are placed in these social bookmarking sites get indexed fast.

Though social bookmarking is a very simple process, it takes an expert to leverage the maximum benefit out of it. At Pathway Today LLC, we choose the right sites for the bookmarks and we do not add sites that use “no follow” tags just to bloat the figures. We use only sites that allow the search engine bots to follow the links so that those links will increase your link count and get you a better search engine ranking.

Every day new social networking sites and bookmarking sites are being launched. Pathway Today constantly updates its database and expands the size of the database regularly. However, we do not submit to sites that are not indexed or ranked.